I'm Anita. A full-stack Developer and Fractional CTO
I help startups and growing businesses turn ideas into polished digital products. With 20+ years in full-stack software development, I specialise in React, modern web applications, and app launch support. I combine deep technical expertise with a practical, product-focused approach to deliver scalable solutions that get to market fast.
my services
Full Stack Development
I design and build modern web and mobile applications that help businesses move from idea to launch with confidence. From frontend user experiences in React to scalable backend systems and integrations, I deliver end-to-end solutions that are reliable, maintainable, and built for growth.
Turning Ideas Into Real Products
Many startups have strong ideas but struggle to move from concept to a working product. I help transform ideas into polished, launch-ready applications with a clear development path and practical technical guidance.
Modernising Outdated Applications
Older systems can become difficult to maintain, slow to update, and frustrating for users. I help modernise legacy applications using current technologies and scalable architectures that improve performance and long-term maintainability.
Solving Development Bottlenecks
Projects often stall due to technical debt, unclear direction, or lack of experienced engineering support. I help unblock teams, streamline development, and improve delivery so products can move forward faster and more confidently.
Improving User Experience
A product may function well technically but still struggle to retain users if the experience feels clunky or outdated. I build intuitive, responsive interfaces that improve usability, engagement, and overall customer satisfaction.
End-to-End Technical Expertise
Many businesses need someone who can work across both frontend and backend systems without relying on multiple specialists. I provide full stack expertise across the entire development lifecycle, from architecture to deployment.
Scaling for Growth
Applications built quickly in early startup stages often struggle as usage grows. I help businesses build scalable foundations that support future growth, performance, and evolving customer needs.
Fractional CTO
I provide strategic technical leadership for startups and growing businesses that need senior-level guidance without the cost of a full-time CTO. I help companies make smart technology decisions, improve delivery processes, build scalable foundations, and align technical execution with business goals.
Providing Technical Leadership
Startups often reach a stage where they need senior technical direction but aren’t ready for a full-time CTO. I provide strategic leadership to help guide product decisions, development priorities, and long-term technical planning.
Building a Clear Technology Strategy
Choosing the wrong technologies early can create expensive problems later. I help businesses make smart technical decisions that align with their goals, budget, scalability requirements, and future roadmap.
Helping Teams Scale Effectively
As teams grow, development processes and communication can become inconsistent or inefficient. I help establish healthy engineering practices, improve workflows, and create structures that support sustainable growth.
Supporting Hiring and Team Development
Hiring developers can be challenging without strong technical oversight. I assist with technical recruitment, mentoring, team structure, and developer growth to help companies build stronger engineering teams.
Aligning Business and Technology
Communication gaps between business stakeholders and development teams can slow progress and create misunderstandings. I help bridge that gap by translating business goals into clear technical direction and execution plans.
Preparing Products for Long-Term Growth
Many MVPs are built quickly to validate an idea, but scaling them into stable long-term platforms requires careful planning. I help businesses evolve their products with scalability, reliability, and future growth in mind.
My Process
Discover
I start by understanding the problem, goals, and constraints in detail. This includes clarifying the product vision, technical context, user needs, and any existing systems or challenges. The focus is on aligning business intent with a clear, practical direction.
Define
Next, I translate the discovery into a clear plan. This includes shaping the technical approach, outlining key features or architecture, and identifying priorities and risks. The outcome is a structured roadmap that removes ambiguity and sets a solid foundation for execution.
Develop
This is where ideas become reality. I design and build scalable, production-ready solutions across the full stack, focusing on clean architecture, performance, and maintainability. For CTO work, this also includes guiding teams and ensuring delivery stays aligned with the plan.
Deliver
I ensure the solution is properly launched, stable, and ready for real-world use. This includes deployment, optimisation, and refinement based on feedback. The goal is not just to ship, but to make sure it works well in production and is ready to grow.
Ready to Make Your Idea Come to Life?
I'm Available for Part Time or Full Time contractsAbout Me
Hello! I’m Anita. I’ve Been Building Applications for over 20 Years
I work with startups and growing businesses to turn ideas into well-crafted digital products that are ready for real-world use.
With over 20 years of full-stack development experience, I focus on React, modern web technologies, and building scalable web and mobile applications that are designed to grow.
Alongside hands-on development, I also provide fractional CTO support, helping teams make confident technical decisions, shape product direction, and build the right foundations for long-term success.
I help organisations navigate the rapidly evolving AI landscape by focusing on practical solutions that solve real business problems, rather than chasing trends that can introduce unnecessary complexity, risk, and long-term cost.
- App Development
- AI Enablement
- leadership and guidance
Years of Experience
Independent Projects
Team Projects
Experience
- Large corporations, including FinCo, TelCo, Travel and Commerce industries.
- Startups in various industries, from hospitality all the way through new IT service providers to building and asbestos removal.
Every industry is welcome, globally! If you need a software solution or guidance on how to guide your tech platform to success, I can provide the insights and information you need.
TECH STACK
- Frontend & Mobile — React, Vue, JavaScript, Native App
- Backend & APIs — Node.js, Python, PHP, REST APIs, Integrations
- Databases — PostgreSQL, MySQL, MS SQL
- Cloud & DevOps — AWS, CI/CD, DevOps, YAML, Infrastructure
- AI & Emerging Tech — LLMs, ML, AI Integration, RAG
- Architecture & Design — System Design, Figma, API Design, Architecture
KEY NOTES
- Fully qualified with a Bachelor of Science Degree in IT.
- Certified in Agile Methodologies and Ways of Working (Agile Alliance CSM).
- Business First AI Adoption. I'll help you look past the hype to select the past AI enablement strategy for your business.
- Comprehensively insured, providing an additional layer of protection and confidence for clients and projects.
- Go Remote! Not in New Zealand? Not a problem! I can work with clients in any country and time zone.
Ready to Start a Project?
I'm Available for Hire or Freelance
